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Business
Growth -
Brand
Experience -
Visual
Storytelling -
Relationship
Buidling -
Customer
Journey
Architect
Professional Summary
Accomplished Business Growth Architect with 15+ years of experience driving exceptional results through data-driven strategies, market research, and change management.
Proven ability to design and implement growth plans in various industries, including healthcare, oil & gas, and consulting. Skilled communicator and confident public speaker with expertise in leadership development, public relations, program development, and HR consulting. web design and development, LMS development, content creation, and graphic design.
Adept at creating visually engaging and user-friendly websites, developing and managing learning management systems, and crafting compelling content to support marketing initiatives. Actively seeking new remote or hybrid opportunities to contribute to a forward-thinking organization.
EDUCATION
MASTER OF SCIENCE in MANAGEMENT AND LEADERSHIP
Western Governors University – Salt Lake City, UT
BACHELOR OF SCIENCE in ORGANIZATIONAL COMMUNICATION
Northeastern University – Boston, MA
CAREER SNAPSHOT
private clients // dec 2020 - present
Business Growth Architect
UX/UI | LMS Development | BUSiness DEVELOPMENt | Content Creation | Graphic design
- Designed responsive websites with a focus on UX and UI
- Collaborated with clients to identify needs and implement web and growth solutions
- Developed and managed learning management systems (LMS) for clients
- Created visually engaging content for clients in various industries
- Applied SEO best practices and statistical analysis to drive revenue growth
- Fostered a culture of innovation and continuous improvement
- Provided leadership development and HR consulting services
- Conducted competitive intelligence research to inform strategies
- Monitored KPIs for progress tracking and decision-making
- Collaborated on department and business line restructuring
- Maintained strong client relationships and upselling opportunities
clinical laboratory partners // oct 2018 - dec 2020
Director of Operations & Strategic Business Development
business development | content creation | Graphic design
- Managed sales, marketing, and service in South and Central Texas
- Produced 42% savings of fiscal budget while maintaining 100% workforce retention and only 0.07% turnover
- Managed 300+ client accounts, including 200+ in the Golden Crescent Region
- Generated $1.6M in revenue for 2019 and $2.9M for 2020
- Achieved 360% growth in territory during tenure
community health systems // oct 2016 - oct 2018
Director of Operations & PATIENT EXPERIENCE & Strategic Business Development
business development | content creation | Graphic design
- Managed operational change and process improvement of $5M in-house services to 3rd party contract account
- Improved HCAHPS from 69% (13th percentile) to 89% (93rd percentile) within one quarter
- Developed and managed 93 FTEs, fostering a new culture among employees with varying tenures
- Administered day-to-day operations and managerial oversight for two hospital campuses
- Enhanced value and patient satisfaction with increased C-Suite client engagement
- Tracked and exceeded financial incentives related to VBP and patient satisfaction; operated within budget
victoria oil & gas company // april 2005 - oct 2016
Director of corporate Development
business development | content creation | Graphic design | UX/UI | M&A | HR & PAYROLL
- Developed new strategies, resulting in 40% less expenditures within two quarters
- Improved sales by 90% through implementing new organizational goals
- Increased revenue by 70% by developing organizational processes to maximize efficiency
- Reduced payroll by 40% through implementing new policies and procedures
- Doubled client relationships and client base with project planning, management, and development
- Planned and executed M&A with net gains and 0% loss of staff
- Handled marketing, public relations, event planning, scheduling, and client relations
- Exceeded company objectives by renovating multiple departments
- Spearheaded cross-functional initiative to achieve departmental and business line restructuring
- Tripled revenue stream in the first year, resulting in continued growth throughout tenure
SKILL SET
TECHNICAl
AI Art Creation
Mid Journey, BlueWillow, Leonardi AI, Canva Magic Create, DALL-E2, Stable Diffusion
ChatGPT
AI Bing, Google Bard, Canva Magic Create
Canva Expert
Adobe Creative Suite
AI, PSD, etc
Market Research & Analytics
HubSpot
Web Design
WordPress
Elementor, etc.
SOFT SKILLS
Change Management
Forecasting
Strategic Planning
Customer Engagement
Process Improvement
Talent Management
Project Planning
Public Relations
Relationship Management
Performance Management
Presentation Skills
Time Management
INDUSTRY
Business Development
Human Resources
Recruiting
Team Management
Marketing
Logistics
Operations Management
Acquisitions
Management
Budgeting
Negotiation
Program Development